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Seroni’s CW
Completed · Logo and Brand Identity Design · 2024
Client: Seroni’s CW
Seroni’s CW is a small cheesecake brand that grew from homemade production into a customer-facing business in the United States. The identity was designed to communicate the warmth and personal character of the brand through a friendly emblem, an approachable colour palette and a clear visual tone.
The selected logo was extended to business cards and supporting graphic materials, creating a consistent foundation for the brand as its product range and customer communication continue to develop.
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