Green Gorillaz
Completed · Logo and Visual Identity Design · 2010
Project Team: Green Gorillaz
Academic Context: Glasgow School of Art
Green Gorillaz was developed as a social initiative for Glasgow’s Wynford district, encouraging community participation and the exchange of knowledge between generations. The visual identity formed part of a wider team concept designed to make environmental awareness and local collaboration engaging and accessible.
The identity uses a bold and approachable visual language to support the initiative’s community-led character. The wider concept brought together sustainability, technology and social engagement, and was presented through a collaborative project developed in Glasgow.
AWARDS & RECOGNITION
2010 · Audi Design Competition — First Prize
