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Fifo Sensory Play Box
Ongoing · Social Impact Brand and Packaging Design · 2024
Concept and Project Lead: Gamze Ulucan
Illustration: Yaren Yavuz
Fifo Sensory Play Box is a social responsibility initiative conceived by Gamze Ulucan following the devastating earthquake in Türkiye. Developed to support children through play and sensory engagement, the project brings together creative contributors around an accessible and carefully considered experience.
My contribution included the logo, visual identity and packaging design. The project was developed in collaboration with illustrator Yaren Yavuz, whose character Fifo from the book “Suyu Arayan Fil, Fifo” became the central figure of the identity.
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